Jinni’s social search-and-recommendation engine uses Movie Genome, an ongoing project with the Jinni community to describe video more complexly. Jinni search takes you inside plot elements, atmosphere, and more – for search that reflects how we think and talk about movies. It is an internet application designed to fit how people relate to movies and TV. And since conversation is part of that, it provides tools to meet people with shared tastes, compare preferences, and review and rank titles.